Whether you’re like LeBron James, a four-time NBA MVP or one of the most celebrated golfers of all time like Tiger Woods, the world’s top athletes are often rewarded generously with a bevy of lucrative sponsorships. Even eSports athletes can earn lucrative endorsement deals.
Brands need athletes just as much as athletes need brands. When they’re paired together by the magic of sports endorsement deals, both can make big bucks.
As you click through this piece, you'll discover some of the richest athletes of all time and the endorsement deals that made them even richer.
1. Stephen Curry and Under Armour
Two-time NBA MVP Stephen Curry surprised many people when he chose not to extend his Nike endorsement contract at the end of the 2013 season. Instead, Curry signed with Under Armour in a deal worth just under $4 million per year. In September 2015, he extended his deal with the brand to carry him through the 2024 season.
Curry is invaluable to Under Armour because the brand has trademarked phrases associated solely with the basketball star. CBS Sports reported that Curry might be worth up to $14.1 billion to Under Armour.
Curry, who has four signature shoes with Under Armour, has an estimated net worth of $47.3 million.
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