Sure, some celebrities have put their names on cheesy, sketchy, and otherwise garbage beauty products just to make a quick buck or two (million). And then there are these stars—ten enthusiastic women who've gotten many people around the world addicted to the amazing beauty lines they helped create.
1. Jessica Alba | The Honest Company
Since its launch in 2012, the Honest Company has become a game changer in the world of nontoxic, eco-friendly products (its Healing Balm, with sunflower-seed oil and shea butter, even won an Allure Best of Beauty award). This year Alba introduced Honest Beauty, a skin-care and makeup line that's completely free of potentially harmful ingredients, like parabens and phthalates. And unlike some natural beauty products that have zero pigment and as much staying power as a puff of air, these actually hold their own against nonorganic counterparts. The Honest Beauty Everything Primer, for example, is an editor favorite. Says one tester, "The gold-flecked formula feels more like a moisturizer than a heavy primer, so my skin looks naturally glow-y and pretty."
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