As part of its next five-year strategic business plan, Adidas is "Creating the New". However, with its latest clothing line, the company has decided to focus on the past, rather than the future.
Adidas recently launched a Soviet Union-themed shirt, mash-up jersey, layer tee, and tank attire.
The designs have sparked so much backlash, it even got to diplomatic levels.
Twitter users have registered their dismay including one from the Strategic Communication Group of the Lithuanian Ministry of Foreign Affairs.