It's no longer news that a tweet from Japanese billionaire Yusaku Maezawa recently became the most retweeted of all time.
Maezawa, an ex-rock musician and the founder of online clothing retailer Zozo Inc, took to Twitter on January 5, 2019, to announce that he would split a 100 million yen (£722,000) prize among 100 randomly selected users who retweeted the post to celebrate the brand’s bumper sales over the festive period. The extraordinary response to this tweet pushed the previous record-holder into second place.
In light of this, RJ offers you the insights on this and other most retweeted Tweets of all time.
1. Yusaku Maezawa
Maezawa's prize draw caught fire, with over 5.1 million retweets as of the time of writing.
2. Carter Wilkerson
Wilkerson’s love of chicken nuggets made him a viral sensation in April 2017, when he reached out to Wendy’s to ask for a year’s supply of free chicken. His plea touched the internet's heart and was able to garner 3.6 million retweets.
Although he was far off the 18 million target, Wendy’s relented and rewarded his efforts with a free year of nuggets.
3. Ellen DeGeneres
Third place goes to Ellen DeGeneres’ legendary 2014 Oscars selfie. The star-studded snap, which crams Hollywood A-listers including Meryl Streep, Jennifer Lawrence, Bradley Cooper, Julia Roberts and Brad Pitt into one frame, has 3.3 million retweets.
4. Louis Tomlinson
A touching message from One Direction’s Louis Tomlinson to bandmate Harry Styles in 2011 occupies the fourth spot, partly thanks to a popular fan theory that the pair were more than just friends.
To most English speakers, Elrubius may be an unfamiliar name but the Spanish game streamer’s YouTube account is one of the most-watched in the world. In 2016, he posted a video announcing a prize giveaway if enough fans retweeted a single word - limonada, Spanish for lemonade. The call amassed almost 1.8 million retweets.
6. Barack Obama
Just missing out on the top five is former president Barack Obama’s anti-racism message that has been retweeted over 1.6 million times.
The popularity of Elrubius' "Lemonada 2.0" tweet came close to the first one, amassing over 1.4 million retweets.
8. Penn State Interfraternity Council
On August 30, 2017, Penn State IFC took to the internet to rally support for hurricane Harvey victims.
9. Damarious Randall
Cleveland Browns cornerback, Damarious Randall's now-infamous tweet promising that he’d buy a jersey for everyone who retweeted the message if the Cavaliers win the NBA Finals against the Warriors has now been retweeted more than one million times.
10. Ariana Grande
Filling the 10th spot with over 1 million retweets is Ariana Grande's message in the aftermath of the bombing of her concert at the Manchester Arena in 2017.
11. Ryan Sesselman
Ryan Sesselman's photos with an adorable puppy went viral, garnering over 1 million retweets.
12. World Record Egg
This tweet posted in a bid to overtake the #1 spot currently occupied by Yusaku Maezawa, has been able to get just over 1 million retweets so far.
13. Denny Januar Ali
A tweet by Indonesian political analyst Denny Januar Ali backing Indonesian presidential candidate Joko “Jokowi” Widodo has racked up almost 1 million retweets.
14. Barack Obama
On the night he was reelected in 2012, Barack Obama’s staff posted this image of the president embracing First Lady Michelle Obama. It became the most retweeted-tweet ever at the time.
The video by a popular Korean boy band, BTS, on the viral 2018 #Kikichallenge racked up close to 900 thousand retweets, putting it on the #15 spot on our list.