It all started with Kylie’s insane number of likes and a simple thought by Chris Godfrey, which is, Could something as universal and simple as an egg be great enough to beat that record? Low and behold, the challenge began, and Instagram became too small for both the egg and Kylie.

Kylie’s Post

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Kylie Jenner’s post about little Stormi holding her lovely thumb got over 19 million likes, and this was the post that fueled the idea.

Origin Of The Egg

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Why an egg is a question the world kept asking,

Mr. Godfrey explained: “An egg has no gender, race or religion. An egg is an egg, and it’s universal.”

Mr. Chris odfrey

Mr. Chris Godfrey

The Purpose Of The Challenge

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

The challenge started as a simple game and escalated to an opportunity to increase mental health awareness due to social media and other factors.

Who Was Involved In The Project

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Egg Gang comprised of Chris Godfrey, two of his friends and Chris’ company, The & Partnership in London. They are now working with Hulu, and they worked to create awareness by making use of the Super Bowl Frenzy.

The Egg Created Positive Awareness

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Positive mental health awareness was the point of the egg, and the egg said: “Recently I've started to crack. The pressure of social media is getting to me." "If you're struggling too, talk to someone,” and she dropped mentalhealthamerica.net site.

mentalhealthamerica.net

mentalhealthamerica.net

How Long Did It take?

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

After Kylie posted a picture of her baby Stormi, her Instagram likes went through the roof, but when the challenge started, it took the egg nine days to beat her record.

Number Of Likes

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

The original egg post now has more than 52 million likes and counting while Kylie’s post has about 19 million, and the egg’s account now has more than 10 million followers as well.

Number Of Pictures

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

The first picture of Eugene the egg was posted on January 4 and a total of 6 images were displayed with varying levels of damages, to send a message.

The Last Picture On Super Bowl

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Egg Gang posted a series of pictures of the egg, and the final image was to be unveiled after the Super Bowl. And it was broadcast on streaming site Hulu as part of their Super Bowl coverage.

Will Egg Gang Be promoting Other Things

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

We are not sure the page will be developing other projects but who knows, maybe they will because they are doing something great.

Egg Curious Fans

Many fans found the egg idea very Intriguing and posted the video.

Kylie And The Egg

Many people on twitter concluded that Kylie became jealous of the egg.

Egg Gang Hashtags

Many on twitter had lots of egg jokes flying left and right. #egg gang # eggs

Instagram Likes And Comments Beat Mega Records

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Instagram fans also had egg jokes but the right kind. One person said it was an Egg-celent use of Instagram.

Concerns For Eugene

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Most-liked Instagram Egg Story: From Its Creation Till Its Victory Over Kylie Jenner - Buzz

Many comments came at intervals from fans and the public, as they were asking if the egg was okay, the world connected with the egg, and the awareness was prosperous.

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