We all want to see our favorite brands on social networks. Especially if they show us jokes and make us laugh all the time. Humor is the key to success and many brands use this strategy to promote their products. Let's look at the funniest brands on Twitter, which you can take inspiration from.


This outdoor retailer knows how to joke. You just look at the timeline and you will understand everything yourself. Moosejaw is very original. It represents a real personality to forge real relationships with people.

Key Takeaways:

Add jokes to the job.

Entertain the audience and they will stick with you.

Do not copy other brands, just be yourself and be unique.


Everybody loves Netflix. Their hilarious tweets will make us love the brand even more. They can make a joke on absolutely everything, for example, on the recent IHOP debacle. Moreover, their gifs and memes are created from Netflix TV shows.

Key Takeaways:

Use your own content as the basis of the joke to make your product more memorable and appealing.

Attract attention to your product in all possible ways.


Their jokes are crisp and tender. As you can see, the only people they are following - 11 herbs and spices. It already makes us smile. All the jokes revolve around their brand and the products they use.

Key Takeaways:

Their products or their brand get deeply embedded in every joke they make.

Do not be afraid to joke if you want to draw attention to your brand. People like it.


Oreo uses influencers or celebrities to draw attention to the cookie company. Everybody loves Justin Timberlake, and of course Oreo fans as well. Their tweets are just sarcastic, funny, and punny.

Key Takeaways:

Involve celebrities and people loved by the public. It will make your brand much more popular.

Don't be afraid to joke. Too serious approach sometimes scares people away.


Brits have a weird, emotional connection to the bakery chain, Greggs. So, Greggs uses all opportunities to show what it means to be British. Of course, they do in in a very funny way.

Key Takeaways:

Humor helps the brand get closer to people.

Find the kind of jokes that helps you interact with the audience best and success is guaranteed.


Food is always the basis for a lot of jokes and memes. For sure, seeing this or that joke, we might think that this is about us. It became the concept of Seamless in social networks.

Key Takeaways:

Be in trend and keep up with the times. Do not cling to what is fashionable now, because tomorrow everyone can forget about it.

Build your jokes on those ideas that will always be relevant.


This restaurant chain became extremely popular last year due to their tweets. It all began when they started several beefs with other famous brands. No wonder the whole world knows about them now.

Key Takeaways:

You can use a little sarcasm in promoting your brand.

Do not hide your opinion and you will become closer to the public.

Make people talk about you.

innocent drinks

Do not want to look like a frivolous company and therefore you joke rarely? It’s no problem. No matter how often you joke, the main thing is how. Look at innocent drinks and take an example from them.

Key Takeaways:

Connect information and humor in promoting your product.

You can spend a lot of time to develop the best strategy. However, it will definitely bring benefits in the end.

National Library of Scotland

The first thing that comes to mind with the word library is silence and seriousness. However, National Library of Scotland proves that things can be different. They post countless funny Scots words that look totally made up but are, in fact, real.

Key Takeaways:

If you want to attract an intellectual audience, your jokes must be appropriate.

Learn what your audience likes and use this knowledge to promote your brand.


Many companies are afraid to cover taboo topics in their jokes. However, these themes attract the most attention, as a rule. Charmin is one of those companies that are not shy with their statements.

Key Takeaways:

Do not be afraid to use taboo topics for jokes if you see that your audience likes them.

Do funny polls from time to time. They always attract attention of people.


This vodka brand uses the most current topics to promote its brand. For example, a wedding in the royal family. Smirnoff perfectly connects popular themes in the world with its brand.

Key Takeaways:

Be trendy and use the most relevant topics to promote your brand.

Add a little humor and you will see that your brand becomes even more popular.


Our list could not be complete without MoonPie. MoonPie’s tweets became really viral and are discussed by thousands of people. What is the secret of their success? Their humor is a bit strange.

Key Takeaways:

Do not be afraid to seem a bit strange. As a rule, people like it.

Unconventional humor always attracts more attention. Try once and you will see changes in promoting your brand for the better.

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