YouTube personalities now have a reason to smile because YouTube announced the introduction of several new tools for YouTubers to generate revenue such as a channel membership feature that allows viewers to subscribe to their favorite channels for a monthly fee. This will be a great opportunity for fans of YouTube creators to show their support.
Exclusive Digital Goods and Content
YouTube made this public at a VidCon conference in Anaheim, California. The new subscription tool will enable fans to give direct monetary support to YouTube creators. The membership fee will cost $4.99 monthly and will give the subscribers access to exclusive digital goods and content from channel creators.
It is clear that the concept has been borrowed from the model commonly used by Twitch, a game streaming service. It is actually a form of premium model subscription plan. Instead of just subscribing to a channel and receiving video upload notifications, the people that pay $4.99 monthly will have access to extra content and features. This will include an access to “Members-only” posts in the community tab of a YouTube channel not to mention unique badges on their profiles, emoji and a lot more.
According to Neal Mohan, the Chief Product Officer creator can provide exclusive live streams, extra videos for members only and shout-out videos as additional perks.
Not A First Time For YouTube
This is not the first time YouTube is venturing into the membership model. According to TechCrunch, the platform has used similar “sponsorship” feature for its popular game streaming service, the YouTube gaming. YouTube has also been experimenting with the membership with some popular creators on YouTube. Neal Mohan further expounded on some of the early experiments with Channel Memberships on the site’s main platform.
“Creators who have already been experimenting with this feature on YouTube have seen encouraging results. Since launching in January, comedy creator Mike Falzone more than tripled his YouTube revenue. And traveling duo Simon and Martina have built a closer-knit community and revamped a miniseries exclusively for their members, in more than 30 countries from Finland to the Philippines.”
Not all Channel Creators Are Smiling
YouTube is quick to point out that not all YouTubers will be eligible to use Channel Memberships and earn the monthly subscriber fee. Only the channels with more than 100,000 subscribers can use the new revenue generating tool.
However, that is not all channels with over 10,000 subscribers can also benefit from a new feature for merchandise selling.
It is also unfortunate that the new tools YouTube has introduced don’t really help YouTube’s smallest creators with less than 10,000 subscribers. YouTube doesn’t favor the small creators at all and in fact, they cut off the ability to generate ad revenue from all channels with less than 1000 subscribers and 4,000 hours of watch time within last year.
It is unfortunate that those less-active creators, who have been able to cultivate a tight-knit community with the less than 1000 subscribers are not able to generate even little amounts of income from YouTube.
This is unfair considering the effort and how long it takes for someone to make even 500 subscribers. YouTube should have made it easier for all YouTubers with channels to have the opportunity to earn something regardless of the number of subscribers they have.