Google has expanded far beyond its original claim to fame as a search engine. Through its holding company Alphabet Inc, Google owns many companies. The reach of this technology giant is so broad it is hard to think of an area of modern life it has not touched.
Google owns over 200 companies, including those involved in mapping, robotics, telecommunications, video broadcasting, scholarship and smoke alarms. Google is expanding through acquisitions, but it's also increasing revenues in each of its companies. In cases where an acquisition can't grow revenues, Google tends to sell that company.
We have picked 4 companies to highlight based on their ability to produce consistent revenues.
1. Google Maps
You can check any location on earth using Google Maps. The views are aerial for the most part, but Google also gives street-level views of many cities. Google Maps is added to real estate sites, as well as sites for businesses that want to ensure you can find them. And that is how Google Maps makes cash.
Businesses pay to be added to Google Maps searches. Companies may also be highlighted as the user zooms in or out on any given map. Google doesn't list how much money it earns from Google Maps, but analysts predicted that the tech giants could have earned $1.5 billion in incremental revenue in 2017 from ads.
As of July 2017, the Google Maps Local Guides added gamification to persuade local users to update data and attach photos of local venues. This may increase the number of users, and thus the value of Google Maps.
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