9. Nike LeBron 15 LeBron Watch
LeBron James has had a hard time selling sneakers over the past few years, so Nike needed to make changes. It slimmed down his tank-like sneakers, gave them a knit upper, and added some cool marketing. The result was the LeBron Watch, which gave the LeBron 15 colorways from archival Nike sneakers from the likes of Ken Griffey Jr., Deion Sanders, the ACG line, and the Air Max 95. Better yet, the brand would debut them in-game on LeBron’s feet and then sell them on the SNKRS app that night. The game plan was a huge success and had people talking about The King’s shoes again.
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