In between editors, journalists, media personalities, and celebrities, bloggers have undoubtedly carved a spot out for themselves in the industry. Nowadays, bloggers, influencers, and social media stars are some of the most sought-after names in fitness, lifestyle, fashion and travel. Whether they're working with a company to sponsor products, or being flown out to exotic spots for a single 'gram, it's all about the Insta love.
And Australians have indeed held their own in this arena. From Kayla Itsines' fitness empire to Tash Oakley's bikini paradise, Aussies are racking up the followers left, right and center. Here are the top 20 most-followed Insta-faces in Australia.
Who: Helen Janneson Bense, @gypsylovinlight.
What: Travel and lifestyle blogger.
Total Instagram Followers: 831,000.
Who: Elisha Herbert, @elisha__h.
What: Travel and lifestyle blogger, model.
Total Instagram Followers: 989,000.
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