It wasn't an easy task deciding the best of Apple in the 2000s. We selected memorable events from each year, from the year 2000 to 2009. Here are what we deem the ten best or worst events for Apple in the past decade. We see them as important because they impacted technology, customers, or popular culture. Some don't fit neatly into any category but are just too interesting to pass up.
When you go through this list, think back to how some of the events affected you, your friends, or your business.
1. Steve Jobs Became Permanent CEO
Steve Jobs Became Permanent CEO. In the late 1990s, Apple looked for a permanent CEO to replace Gil Amelio, who left the company in disarray in 1997. Gil had done at least one good thing: persuading Apple to buy Steve Jobs' Next Software. Along with Next, and many of its engineers, came Steve Jobs himself, returning to the company that he originally co-founded. After Gil left, the Apple board named Steve Jobs as the interim CEO. During the 2-½ year search for a permanent CEO, Steve was paid a token $1 a year in salary.
Also during those 2-½ years, Apple did a complete turnaround, mainly based on Steve Jobs and new Apple products like the iMac and iBook.
During the 2000 Macworld event in San Francisco, Steve Jobs announced that he was taking the reins of Apple once again, as the full-time CEO, dropping the 'interim' portion of his job title. Steve joked that his new title would be iCEO, due to the huge success of the iMac, iBook, and other products.
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